Born in Brooklyn, NeXxthursday is the true definition of bi-coastal, splitting his time between the city of Angels and the Empire State. Although one thing remains permanent: he is never not working. While in Los Angeles, you can find him locked up in the studio, doing what he knows best: making music. Whether it’s recording, producing, singing… NexX proves he’s here to stay. Read more…
The interesting part remains. Who is NeXxthursday? Covering his face with his signature xX, the man remains a mystery for one purpose: to let the music speak for itself. And linking with Quavo and Lil Yachty for “Sway” was no accident. With the support of Warner behind him, NexXthursday is ready to shake up the game once and for all.
For those who don’t know, who is NexXthursday?
In its simplest form, NexXthursday is the one-man band man. He’s the singer, the rapper, the songwriter, the producer, the engineer. [laughs] One of the hardest working men in show business. And one of the most relatable guys in the game, I would say, from a realistic standpoint.
How would you describe your sound?
My sound is something I like to call… it’s like hybrid, in a sense. I record off of emotion, so it really depends on what mood I’m in or what I’m going through. If I trip and fall, I’ll make a record about it. So it’s just a really realistic sound. ‘Cause I can go from doing a traditional R&B to a more current R&B, or a hybrid type of Hip Hop/R&B cross, or rap — whatever it is.
So you’re from New York.
Yes, born and raised.
But you live here?
So I’m back and forth. I’m bicoastal.
How much does NY play into your music?
I would say a lot of my upbringing, just the grittiness and the grind of New York. So my work output is immense as far as how many records that I do in a single sitting. But that’s that New York grind: you have to get out and really fend for yourself. So, New York plays a major part for that.
How’s LA treating you?
I love LA, man! I think I do my best work here.
Do you think it’s beneficial for artists to come out to LA?
Yes, I do! Because everyone’s here, and it’s a lot different from like… when you see an artist in New York, everyone’s real guarded and real cliquey and they don’t want to be around anybody. But LA, you walk up in the studio with somebody and just make a record. So I think it’s a lot more collaborative and friendly out here.
So I was looking at your Instagram, you’re a little mysterious. Can you talk about that?
Yes. [laughs] Initially when I started the NexXthursday project — and the reason behind the two X’s I would put them over my face in pictures. My thing was, I didn’t want people to get into the high jinks and see what I’m about. I wanted them to really connect with the music first. I put the X’s on my face as a symbol saying “It doesn’t matter who I am, It doesn’t matter what I look like, just listen to this music.” And that’s why the platforms I used initially was only SoundCloud and YouTube, because I wanted people just to hear music. So that’s where it started from.
So can you talk about the rebranding?
I changed the sound. The name came to me… funny story how I got the name. Myself and my partners, we had this investor and he was gonna invest in our business. He didn’t wanna meet on weekdays because he said that was his work time and weekends he didn’t wanna do. So the day we could do was Thursday, which was in the middle of both. We would come down to meet him. We were coming from Connecticut and Delaware, different places. And mid-drive he would call me and he would cancel and say, “I would have to meet next Thursday, I can’t meet this Thursday.” So he did this about three times and our codename for him became “next Thursday.” So when he would cancel we would send out a group text, “next Thursday.”
One day we got together and was like, “Man we not gonna go through that no more. We just gonna do it on our own.” I changed the sound up, because I used to do a lot more traditional rap. I changed the sound up, got a lot more melodic with it. And then I sent the first three songs that I did to my team and they was like, “This is dope, who’s this?” And I was like, “It’s NexXthursday!”, just being funny. And then I kept it.
“Sway” is currently over 5.5 million on YouTube. How are you feeling?
Yeah, I feel good! I love that the people are receiving it. That’s a blessing, I came a long way.
Talk about the record and linking with Quavo and Lil Yachty.
Initially, I had it up on SoundCloud and YouTube — it was doing pretty well. When I went to over to Warner, I spoke to my A&R about it (Eesean) because I had an existing relationship over at Quality Control, where Quavo and Yachty are both signed to. And I reached out to P and I was like, “Man, I want Quavo and Yachty on this record.” I sent it to him with my verse on it, and they got it back to me in like two days. QC! Shout out to them, they put that play together for me. They helped me do that
Talk about signing to a label.
It’s good when you have the right people in play. It’s always a gift and curse because it’s still, I think a lot of labels are catching up to the new generation, where it’s more viral driven vs. being heavy radio-driven. More than anything else, it’s a viral market now. Getting the labels to adjust to that form of marketing is always tough.
But one thing I can say about Warner, they’re real artist friendly. So when I came, they were like, “Well, whatever you were doing before you got here, don’t stop. We’re just gonna enhance it.” And so, I can say that’s been a blessing. I’ve been a priority over there. They’ve been supporting me. So you know, you gotta make your way. Just like anything — you get drafted to the NBA, but you gotta put numbers on the boards still. It’s always a gift and a curse, but I like it. I like where I am.
I’ve been bumping your EP, Natasha. Who’s Natasha?
Thank you. [laughs] So, I lost my mom this year to leukemia, so I had real tough year. And Natasha was actually someone I was dating around the time. So I wanted to name the project true to the art, and also true to what was actually going on in my life. Like I told you, the way I record, I record in the feeling, in whatever vibe I’m in.
And at that time, I was going through a moment with her. I did like 150 songs for the project. And a lot of those records were within that moment, so you hear me documenting different things that we were going through. Like if you listen to the song, “Good,” which was actually the first song on the record but it was the last song that I did, which it speaks about two people who are not good for each other. Friends kind of want to break them apart, but we still have that certain kind of chemistry. Which is not a healthy chemistry, but we still do what we do.
And “Mrsissues,” being one of the first records I did which is the last record on the project, which speaks about our personal situation. And what’s special about that record for me, is because the female on it, her name is Skye.
She’s fire. Who is she?
She’s so dope. Shout out to her. Her name is Stadium Skye. She’s one of my partners. When I did “Mrsissues,” I produced it and I went in there and I started laying this verse. And she would ask me like, “Tell me her side of story.” They know of me going through this with her because they were there with me. And so I tell them, what she [Natasha] told me was her side of the story. And what she [Skye] does is, she listens to it, she goes in the booth and lays a response from her side of the coin. So the record is really special to me. People really like it a lot. So that’s the project, it’s just true to what was going on at that moment.
What do you want fans to get out of it?
I want them to grow with me, because it’s all a growing process. And this is the start of it. I wasn’t them to say, “Okay, he was here with this project.” Then we have this audio book coming, which is a continuation of it, it’s really more detailed into relationships and stuff. Then we move on to the album, which is where I am now. Which is like, I’m like kinda over it. Me and her are in a place where we’ve learned to become more friends and I’m just like giving her advice about her new relationship that she’s involved in. It’s like a transition. So I just want them to start here with me, and grow as I grow my career.
I didn’t know all that before I wrote this question but, what’s your status with women?
Right now I’m single, I’m just working. I think it’s tough to date because I’m a workaholic. I’m 100% always… I was suppose to be here for two days and I’ve been here for a week already. I always get a one way ticket every time I come because you just never know.
What’s your end goal?
My end goal is to just really be able to make a mark on the industry. And also be able to give others an opportunity by building my production company, which is HBMG (Holla Back Music Group). And I would definitely like to partner with someone on the company and then give my artist opportunities and give their artist opportunities. And become an executive CEO one day, at one of these major labels.
When did you start creating music?
I’ve been doing music for over 10 to 12 years. So a pretty long time.
What would you be doing if you weren’t rapping or doing music?
I can’t even answer that question, to be honest with you. This is all I’ve done for more than half my life. I have no idea — probably somewhere miserable, I’m sure.
Did you work odd jobs or anything? Did you go to school?
I didn’t go to college, no. After high school, I think I had two jobs for the equivalent of a year for both, throughout my lifetime. One was, I worked for NYC Housing Authority, and I worked for Starbucks. Yeah, only two jobs I ever had. [laughs]
What’s a normal day in the life? Walk us through.
I wake up probably around 9 or 10 a.m. And first thing I do is brush my teeth and take my shower, and I respond to all my DMs. So I spend probably two hours every morning responding.
No, I’ll show you. I have so many to catch up on today.
Is it all fans? Is it music?
Yeah, it’s all fans. They ask me questions, they tell me about their favorite records. I do this all day, every morning I wake up and respond to them, have conversations with them.
That must be stressful.
Nah, I love it, because a year ago, no one was in my DM. So, I’m very grateful. Who am I to not respond to someone taking time out of their day to give me that attention? I wanna give it back as much as I can.
Then from there, to the studio, I usually lock in the studio for probably 10 to 12 hours a day. And that’s really every day for me. Like today, I just came from a session just now (7 p.m.). I’m here till 1 a.m. and I gotta go right back to where I just came from for some more time. It’s consuming.
Who’s the most played artist on your phone?
That’s a good question. I would have to say… I listen to me, to be honest with you. Outside of that, I listen to jazz. I listen a lot of jazz, that’s how I get a lot of my melody patterns. But, I listen to me because I’m always listening to what I can do better, or what I could have done better. I’m consistently critiquing myself and I like to stay in my own head.
So when you listen to Natasha, you can’t say, “Oh this sounds like….” something. It’s just all original. My process with recording is not to listen to anyone’s music while I record.
But if you were to name artist?
I would say of course, I’m loving the 4:44 album, Jay-Z. I love that record. I listen to Drake, I think Drake is dope. I listen to Kehlani — Kehlani’s dope. I identify with more artist who tell a story, just a real story. So I identify more with those artist. I like everybody else out there too.
Jay, of course. I’m from Brooklyn! Yeah, Jay man. Hopefully one day. We’ll see.
How close are we to getting the album?
Looks like we’re a few months off. We got some adjustments going on. But we working, I’m here now working on some stuff and get the mixing going. So we’re close. We’re real close.
Anything else you want to let Young California know?
First of all, I just want to thank everybody for giving me the opportunity to finally to put my voice out there in the atmosphere. And you know, just continue to hit me up at NexXthursday. I’m gonna respond and I like to know what the people think. Those opinions matter to me, more than anything.