If you’re from Atlanta, chances are you’ve heard the Bobby Kritical’s production tag. It seems in 2018, producers have yet to receive the credit they deserve, but there’s certainly progress. Earlier this year, Spotify implemented a “Show Credits” feature which reveals information on the performers, songwriters and producers for each track. Read more…
Having worked with the likes of Lil Uzi Vert, K Camp, and Future, Bobby looks forward to his most work with Bhad Bhabie, which he considers his biggest placement yet. And he might be right. The video is already at 9.3 million views not even one week since its release.
For those who don’t know, who is Bobby Kritical?
Bobby Kritical is an amazing producer. A super producer out of Atlanta making a lot of dope shit.
Where do you fit in the realm of hip-hop and R&B?
That’s a good question. What would you say Kenny? [looks at friend]
Kenny: Right there at the bridge.
On to some next level stuff. The future.
You’re from Atlanta, how does that play into your life and career?
In Atlanta, there’s a lot going on. It’s a big party scene, so a lot of turn up. You get to go to the strip clubs and vibe out, get your creative juices flowing and stuff like that.
How important is it to come to LA as an up and coming artist?
It’s very important for the simple fact that all of your label builders are out here. It’s always good to build relationships with the execs and the A&R’s, and the people that actually come to the city to come check you out.
When did you first fall in love with music?
Just as a kid, I was one of those type of dudes that when I couldn’t buy the bad records I would have my dad go in the music store and buy them for me. I would just sit in his car and bump music all day. Very important.
What’s the inspiration behind your name?
It was funny. Me and a couple of my partners, we were just sitting around and just started coming up with stuff. My name was originally DJ Kritical. I don’t know why I called myself a DJ, because I don’t know how to deejay. Then my first manager told me to drop the ‘DJ’ and just use my first name, so that’s what Bobby Kritical came from.
What would you say is your biggest placement to date?
I’d say the song on Lil Uzi Vert’s album, “For Real,” produced by me and DJ Plugg. I got an even bigger placement coming up soon. Well it’s out now, but I feel like it’s going to be one of my biggest placements: the Bhad Bhabie record with Ty Dolla $ign.
You did that one?!
Mmmhmm. I feel like that’s going to be my next biggest record.
I literally just interviewed her right after it came out, she had a show at The Roxy. She was all mad they autotuned her voice and all that.
Yeah, I feel like they put a little too much on it. But she did good though.
How did that link up happen?
It was funny, because me and K Camp were just out and he got a call from Aton, one of the A&R’s up there. He was like “Shoot, they said they got Bhad Bhabie in the studio. You want to pull up?” So we just pulled up. I think at that time she was 14. That was literally the first beat that I pulled up, and K Camp helped her lay down the hook.
Talk about the dynamic in the studio with Lil Uzi.
I like him. He’s one of my favorite artists because he’s down to try whatever. Me and Plugg, I feel like we got a whole different sound from what’s going on in the hip-hop world. We call it “FleX God.” I met Uzi when he was like 17 at the time, and we were just playing these records. He’s the type that’s just like “load it up!” And he’ll just go in and just say whatever, try whatever. Then sometimes, he’s got a tendency of hearing something that I don’t, like I’ve never seen this before. He’ll tell the engineer to speed up the record and change the pitch up, and he’ll make the record sound totally different. I like that he has input on a record. He’ll really be into whatever he’s got going on.
What’s the greatest memory you share with him?
I don’t know. There’s a bunch of them. He’s just wild. And he really just does whatever the hell he wants. He’ll be tormenting all of his little buddies. It’s too funny sitting in the studio watching him do that.
Do you think producers are getting enough credit in this day in age?
We’re starting to. I feel like we need a little more. Producers are starting to become more artists now, and we’re getting into fashion and all that other stuff. I mean, we’re getting a little more, but I feel like we deserve more. Especially when they’ll attack the new producers — don’t give them their credibility and all that stuff. I feel like that definitely needs to stop.
What about you, what are some immediate goals?
I have a daughter. As long as she’s straight, I’m straight. Of course, I want to eventually become one of the best producers out. I want to make a mark on history. At the end of the day, I want to be known for doing something that nobody else has ever done. But my main goal is to make sure my daughter’s got a future.
How old is she?
She’s three. That’s what keeps me driven.
What is your take on the music industry?
I like where it’s going. You got more artists that are really doing what they want to do. People are starting to accept it more. I feel like we’re going in a good direction.
What did you do with your first advance?
Bought a bunch of studio equipment. I ain’t never really been too materialistic. I don’t really wear jewelry. I ain’t going to lie, if I get another big advance, I might do something. It got to be big enough though. It got to be big enough to where I can still manage to take care of regular stuff like bills.
What’s a normal day in the life? Walk us through.
I really chill. I get up, I spend time with my child, take my child out, go play. After I drop her off, I turn up. I’m either in the studio or I’m in somebody’s strip club. If I ain’t doing none of that, I’m trying to travel and go out of town. I’m trying to leave the city for a little while.
What would you be doing if you weren’t doing music?
That’s a good question. I don’t know. That’s funny. I used to hoop back in the day, but I gave it up a long time ago. I guess if I didn’t do music, I’d probably be hooping or something like that.
3 things you need in the studio?
I need liquor. I need pretty women from time to time.
Yeah, that’s a big motivation. And as long as the studio’s got good sound, I’m good. Good speakers, so the sound can pop out.
Who’s the most played artist on your phone?
Ummm… Lil Uzi. I listen to a lot of T Hood too. [points across table] I’m putting together his sound.
I know everybody says like Kanye and all that, but I’d definitely say Kanye. He’s very influential on this generation’s music.
What advice do you have for someone that wants to do what you do?
I would say get your business in order. Don’t be afraid to be different, and do what you what you want to do. Don’t feel like you got to fit into what everybody else is doing. Do something that’s going to make you stand out.
Anything else you want to say?
T-Hood’s Flex God Mafia coming soon.