Vonny Loc is no stranger to the rap game. Hailing from Denver but having mob ties with many Bay Area legends, the “Why Not” rapper has been rapping since the age of 9, releasing his first CD at the age of 12. Fast forward to 2019, the 28-year-old has consistently released project after project, feeding his fanbase with nothing but the real. Read more..
Under his new rap name V3, he describes himself as “a leader, not a follower.” In fact, he’s a real entrepreneur, owning multiple businesses back home in Denver. Above all else, he’s a father to 3 beautiful daughters (4, 3, & 1 year old). In January of this year, Vonny unleashed The Original Baby Gangsta with features from The Jacka, Young Bleed, Luni Coleone from Sac, Jim Jones, and more.
Why should people fuck w/ you?
I mean, why not? [chuckles] Matter of fact, we got a hit single called “Why Not.” People should fuck with me because I’m 100. I’m all the way solid. I’m loyal to the game. Not just that, I’m dope as fuck. All my shit’s dope.
How would you describe your sound?
More mob gangsta-ish. Northern Cali got more of a mob sound, southern Cali got more of a gangsta sound. I’m all that together in one, under one umbrella. I make music for the people, music for the streets, music for the ladies, music for the club. My sound stays on some gangsta mob shit.
Born in Denver and moving to Oklahoma City, how does that play into your life and career?
Just having ties. Having a lowkey country side of me and a lowkey street side of me. If you ask me, we have a big ass debate in Denver whether Colorado is the West Coast or the Midwest. I’m more of a West Coast sound. Oklahoma, they’re the Midwest/South. It’s a good mixture.
Talk about visiting Los Angeles.
This my first time in LA! I’m out here to see you. I got a couple radio stations to follow up with. We got a gang of homies out here. We just planting our feet in the soil, trying to figure it out.
How important is it to come to LA as an up and coming artist?
It’s very important because LA got the labels out here. If you doing music, this is where you need to come. You need to go to LA, New York, Atlanta.
What is your favorite part of the West Coast?
We were influenced by the West Coast so much, I’ma say that gangsta shit. Straight up. The South, the food. But all we really knew on the outside looking in as far as LA was the gangsta shit.
At what point did you realize this music thing was for real?
I ran into my manager (Josh) 2 years ago in Denver. I was on probation so I couldn’t really move around, but I met him in a great environment. He showed me how far I could take it. That’s when I knew. I was chaperoning some kids to a Bhad Bhabie concert. Some youngins, 14 or 15. My homegirl’s like “will you please take me to take these girls to go see the concert?” I didn’t really want to go because I don’t like being out in public, especially where I’m from. But it turned out to be a good thing.
Did you not have management before that?
Nope. Shit before that, I was doing everything from the ground up. I got a couple homies here and there that engineer, but didn’t have management then. My management was my probation officer. [laughs] At the show, met Asian Doll and all them. You could tell, he’s like “man what’s up?” I just had to let him know like “look, I got money. I own businesses, I do all this shit.” He took me serious right there.
What businesses you got?
I own a janitorial franchise. A building like this [big corporate building in Burbank], I got contracts, employees. After hours when ya’ll go home, they come in here and clean it up. I got a clothing company named BELLIN, which means Becoming Exactly Like Life Intended Naturally. We from the Bell side, that’s where our neighborhood is. Then the record label, BIG records.
What was the inspiration behind your name?
My real name is Vontray. My granny call me Vonny, so Vonny came from my granny. The Loc, that came from the streets on some Crip shit. I go by V3 right now, that’s my rap name. I switched it up so I could have a better ear and better crowd to reach out to.
How hard was it to walk away from the streets?
It’s hard. My young homies with me right now, they from my section. I wouldn’t necessarily say walk away from the streets, just try to make better opportunities for n*ggas from the streets.
You just dropped “Why Not.” What was your mindstate creating this?
I needed some hot shit, some shit the people could relate to. Some turn up. I’m like “they gon’ like this shit.” Wasn’t trying to be too technical with the wordplay, I was really coming straight from the head with it. Everybody in the club like “why not?!” That shit’s hard. My whole thing was to get something everybody would relate to. You probably seen that necklace, that phone, that outfit — should I get that? Why not? It looks good on me.
Best memory shooting the visual?
When my homie let his girl break me off in the video. [laughs] That’s my n*gga’s girl. It ain’t his girl, but he’s like “bro I got a model for you.” I went to the video shoot, I’m telling him I need to find a model. He’s like “bro I got one.” Come to find out, he was dealing with her. That’s a dope memory because bro didn’t give a fuck, I didn’t give a fuck. It is what it is.
Talk about your upcoming single “The Bumble 2k19”?
Back in the 90’s, E40 did some shit called “Da Bumble.” I’m connected with some of his people. I had my producer take E-40’s old beat and flip it to a new school beat. It’s kind of the same, but it’s revamped. I like to take old school stuff, flip it and make it brand new. Hella dope.
What are your ties to the Bay?
Does Sacramento count? ‘Cause they be having that big argument. The Jacka been to Denver, Colorado several times, forever ago. I met the Jacka through my uncle C-Bo, Killa Tay and them.
What was your relationship with The Jacka? RIP.
I was real young when I was around him. As I got older, I didn’t really see him that much but he used to always tell me “you gon’ be the guy one day.” He was a real cool dude man. Jacka’s one of them n*ggas who would come to your hood, your state: smoke blunts, network, do all that. I first met Jacka when I was 13.
Did you get to record with him?
Me and Jacka never did nothing in the studio. When me and Jacka kicked it, my music career wasn’t even booming like that. He was around older motherfuckers doing music, like my big homies. I was a little badass kid, Jacka and them used to rough me up.
What was your reaction when you found out he died?
Man when Jacka died, I’m like “damn for real?” That was crazy because Jacka isn’t that kind of person.
What is it you want fans to get from your story?
I want to show people how I really came from the bottom to do this shit. It was times I was rapping on cassette tapes, trying to record. If you really put your mind to this shit. you can really make something out of it. Save your money, do whatever you gotta do. Network with your peoples. You can beat the odds. Everything I come from, everything I been through, the odds were against me.
What are some goals yourself as an artist at this point of your career?
I want to put these singles out, put another CD out. I want to be like everybody else. I didn’t come in the rap game to be no gang member, we left that in the streets. We trying to do music. I want to show my peoples it’s possible, that there’s hope in the world especially when you follow your dreams. Eventually, I want to start shooting movies.
Was music always your #1?
For the most part. That’s all I used to want to do, I grew up around a bunch of rappers and shit.
Who’s in your top 5?
That’s hard because I don’t really listen to mothafuckers. I listen to Messy Marv, on God. Mess that n*gga. Lavish D, C-Mel, he’s from Sac. Mozzy. Mothafuckin’ 40 Water. From the South, I like Boosie. An East Coast Rapper, I’ma go with an old school favorite like DMX. I like DMX.
Who’s your favorite person to follow on IG?
That n*gga Boskoe100, I’m finna go pull up on that n*gga. He’s a big vlogger out here, one of my favorites.
What’s a normal day in the life? Walk us through.
I wake up, take my kids to school, go back home. Probably listen to some beats, write some shit. Get to this money, smoke a lil weed, drink a lil something. Go take care of my business. I don’t really do too much. Where I’m from, it’s a normal day like anybody else. I got custody of my 2 oldest kids so I’m being a dad.
3 things you need in the studio?
I need a hard ass beat, a good ass vibe, and great surroundings. That’s it.
What’s the best encounter you had with a fan?
Bro told me “I been listening to you forever.” I like signing autographs. I ain’t nobody fool, you came way over here to get an autograph? That’s the best part, interacting with other people. Especially the people who know of me.
I want to do a song with Dr. Dre, on production. Dr. Dre is dope.
Anything else you want to let us know?
“GANGBANGIN, CHAIN HANGIN, LICC STANGIN” out now, produced by Jet Blast Music. It’s me by myself, verse and hook. All that. “The Bumble 2k19” out now.