Sincere Show has finally released his new album The Greatest Show On Earth — a name which accurately depicts the phenomenon that moves with him everywhere he goes. While he enjoys the care-free vibes and ability to create on the West Coast, growing up in the inner city of Chicago helped him build character. Inspired and influenced by R&B legends such as Prince, Michael Jackson, The Isley Brothers, and then R. Kelly, Sincere started singing when was he was in kindergarten. Read more..
In that moment, he knew that was the ticket of getting out the hood. Fast forward to 2019, he’s a successful businessman, recording artist, artist manager, label-owner, host… the list goes on.
For those who don’t know, who is Sincere?
That’s a loaded question. To make it super simple, a kid from Chicago who came to LA to make his dreams come true, like so many other people all around the world.
What are your dreams?
Originally when I came to LAm it was to do music. Singing was my main thing. I thought I was about to blow up. [chuckles] Through trial and tribulations, things didn’t really take off the way I thought they should when I first got here. I had to find other means to take care of myself and my family. That’s how I started doing parties. Now, I’m getting back to the music.
How would you describe your sound?
It’s definitely got an R&B undertone to it, more hip-hop leaning these days. Being in club so much, you get the luxury of hearing and feeling that energy. The impact of the music. A lot of energy in my music for anybody that wants to have a good time and turn up. A lot of it’s melody-driven. It makes a big impact when you hear it. You’re like “oh, that feels like a record!”
You came to LA in 2008. Favorite part about the West Coast?
Like they say, pretty women and palm trees! [chuckles] The weather. Really the ability to create here. It’s a lot of places where you don’t have the level of access you have when you in California, Los Angeles, Hollywood. You could be at the gas station and run into somebody that you admire — that creates opportunity within itself just being here.
How important is it to come to LA as an up and coming artist?
It’s important on that journey but today, we’re in this internet era where you could pop from being in a small town in Canada. It doesn’t really take the necessary [work] it took when I came here. It wasn’t really the internet and all that, but I’m glad I made the move when I did. I’m glad I was born when I was born.
What does the King Show mean?
I’m a performer by nature. I’m a businessman too, first and foremost. I sing, I rap, I act, I direct, I draw. It’s everything! It’s a circus. I’m one of the biggest hosts in LA. I throw the biggest parties in the country I feel, been doing that for a long time. I’m a one-stop shop for entertainment.
Talk about being so plugged in the nightlife scene in Hollywood.
It started out like everybody else, just trying to figure it out. Building relationships. I made a decision. Now that’s one thing I did make a decision about. I remember times when everybody who was a promoter was like, “well I’m a promoter, but not really a promoter.” It was this stigma about being a promoter that wasn’t flattering. I remember saying “you know what if I’ma do this, I’ma be the biggest. I’ma be the best.” I made that decision to really turn up. Really went out, started to build relationships, figure out how to become the best. They make lists about these things, I’m always at the top.
What can fans expect from your project The Greatest Show On Earth?
A lot of energy. There’s 6 on there, it’s an EP. High quality music, which the business is missing. You got a lot of people putting out whatever. People are going to be surprised with the amount of time and effort I put into making this a special project.
Are you putting a single?
Nah, we gonna drop at the same time. We are gonna radio with a single, already got it lined up. It’s called “Handsome,” that’s gonna be the leading record off it. All of them are singles I feel. Every single song can stand on its own. If I put it out on its own, you’d be like “okay, this is a single.”
Can you talk about TMG?
TMG is a record label I started with an artist and friend of mine, TMG Fresh. We’d been putting out projects of his over the last year and some change. He’s got another one on the way called Marilyn that’s already locked, loaded, and ready to go. We had a little bit of downtime while he’s been preparing for this project, this next one is gonna be big.. We made a decision to put out a Sincere Show project in the meantime, so we could keep feeding the streets.
I was actually at The Playboy party, ya’ll had bunnies!
Yeah! The Mansion Music party. Then we did the Silk Pajama Party that was bigger than that. Every time, we try to level up and do it bigger each and every time. I curate the biggest and best parties. My listening party is gonna be special.
What is it you want fans to get from your story?
Anybody can do what they wanna do, at the end of the day. A lot of people try to put me in a box. When I first came to LA and I was singing, they’re like “yo, you should stick to singing.” When I started rapping, they’re like “yo, you should stick to rapping. You shouldn’t sing no more.” When I got on Love & Hip Hop, they said “don’t get on Love & Hip Hop.” Then I got off Love & Hip Hop, they said “you’re crazy! Why would you get off Love & Hip Hop?” When I started doing parties, they said “you can’t do music anymore, you’re a promoter!”
When I bought World on Wheels, they thought I was just supposed to get busy. They said “just stick to making World on Wheels great again!” When I decided to manage artists and start a record label, they said “just stick to managing. You’re the greatest manager, just manage.” Then I said “I’ma put out a project again,” they said “why you gonna put out a project again? You supposed to be a manager.”
I don’t listen to people, I do whatever I want to do. Ain’t no time limit on nothing I’m doing, this is endless. This is eternity. That’s what I do, till the end of time. I might decide at 60 I want to design cars and open a — whatever I wanna do, I’ma do it till the end of time.
What are some goals yourself as an artist at this point of your career?
I want to be the best. I want to be biggest. At the end of the day, I’m better than all these dudes. That’s no disrespect, it’s a lot of talented people out here. But when you put the work in and you pay your dues, you sit back and wait your turn — when it’s your turn, can’t nobody stop that.
I saw you post about Nipsey. How did he influence your career?
There’s a few things. One, a lot of people don’t know Nipsey’s involved with World on Wheels. When we made the decision to open it back up, myself, my business partner BK Rube, we thought it was important to have people from LA being involved in such a monumental thing in LA. We reached to Nipsey, he wanted to be a part. He came to the table with not just his name, but also with the bag. A lot of people don’t know that. We developed a relationship through that. It’s unfortunate what happened to him, but his legacy is so strong. It’s gonna last until the end of time. I love what Nipsey has done just as a man, outside of the music. More of us need to follow his lead and do the things he’d been doing.
Who’s the most played artist on your phone?
DaBaby, I’m listening to DaBaby a lot. I’m listening to TMG Fresh a lot. I’m listening to Janina Colucci a lot, she’s on the way. They my top 3 right now in rotation.
How important is social media for your career?
It’s very important. If you don’t see it, it didn’t happen. I got relationships with everybody from Drake to Future, and people can see that because of social media. They like “okay this a legitimate person.” You can scam people, tell them and act like you something — but if they don’t see it, they not really gonna believe it. My life’s real. People can look on my social media for the truth. There’s no faking and acting like I’m really getting money. Everything’s right in front of your face and it’s been that way for the last 10 years.
What’s a normal day in the life? Walk us through.
For Sincere Show? It’s never normal. [chuckles] No I’m kidding. A lot of my day really consists of handling my artists, I manage a couple of artists and run a full record label. A lot of my time is spent doing that. If I’m doing a party in the night, I’m reaching out to people about coming to the party. I’m closing a lot of deals, putting a lot people in their position throughout the day. I barely eat, I sleep for 4 hours. That’s how I’ve been living my life for quite some time now.
Damn, you tired?
I don’t get tired.
3 things you need in the studio?
A good engineer. First and foremost, the best beats, the best production, and beautiful women.
You have a lot of women in the studio?
Most of the time. They inspire me. [chuckles]
What’s the best encounter you had with a fan?
Is this PG-13? When I was on TV man, it was all type of crazy stuff happening. You know how these women are, they put their entire self on the line when it comes to something they really want. I’ve had some of the best experiences of my life from running into people that I don’t know if you’d consider them fans, but definitely people who are interested in whatever I’m doing.
Off the top, straight to it?
[chuckles] Straight to the point.
Rihanna. If I could get a joint with Rihanna, it’s over.
What advice do you have for an inspiring Sincere Show?
Aw man, just do it! You know what I don’t like? I hate an “always about to do something nigga.” “Man I was about to,” “I’m finna”… nah, just do it! Whatever it is. We got a lot of excuses. You wanna make a movie, they say they need the biggest budget to do it. Make it on your iPhone. You wanna record, they say “we need the best studio.” Nah, make your own beats! Get out here and do it. If you don’t got the resources to do it in a big way, start off in a small way and show people you serious about it. That’s gonna bring you the rest, 100%
Anything else you want the fans to know?
Welcome to the show!