The Prince of L.A needs no introduction. Born and raised in the city of Angels, the 19-year-old is a young recording artist, dancer, all-around entertainer. Aside from the music sounding good, it’s his energy and personality that fans love most, offering a breath of fresh air into the rap game. If you want street shit or slow jams, his versatility shines through with both. Read more…
Coming up in the game as an affiliate of Blueface’s camp, the “In These Streets” rapper describes his sound as “hella cocky.” While he claims he’s laidback in person, his subtle flex and braggadocious bars give audiences that necessary confidence to glow the fuck up and chase their dreams.
What part of LA are you from?
Like Midtown/Mid-City. That’s by World On Wheels, west Los Angeles.
When did you pick up the name?
Well for starters, I got that name because I was the youngest doing it at one point. I’m older now, but I didn’t just start doing it.
When’d you start doing it?
I’m 19, but I’ve been doing it since I was 12 or 13. At one point, I was the youngest out of everyone doing it. I was always giving back doing something for the community and things of that sort. I just picked the name up, ain’t been nobody to challenge that yet.
What were you seeing growing up?
I was always back and forth really. My dad’s even raised over there in Mid-City, so I was always in South Central. I was playing basketball at Queen & Park. He brought me around his homies young, rapping.
[to father] You a rapper too?
Prince’s father: Yeah I used to be. Behind-the-scenes now, he’s your star. [chuckles]
They’re young. Young parents so I basically grew up with them. With his homies shooting dice — not me, but him. Playing basketball. Really just growing up in the hood, regular hood type stuff you see.
Did you have hoop dreams?
No, I was low key weak when I was younger. I’m better now but people always ask me because I’m hella tall. They be like “did you have hoop dreams?” Nah, I had no hoop dreams. [chuckles]
At what point did you realize this music thing was forreal?
I’ve been knew it was for real from when he [father] was teaching me how to rap and just bringing me up. I been knew It was serious but once I went viral: me and Blueface did that video, I’m like okay this is real.
Which video went viral?
Me, Blueface, and Almighty Suspect, the three of us had a song called “Come And Find Me.” It was lit actually, it hit a million streams. The video’s at half a million views on YouTube, so that was my first real viral success. Then two months ago, I released a song called “In These Streets.” It hit 100,000 streams so far so at this point, I see it’s real. Definitely.
What’s your relationship with Blueface? What was it like seeing his career take off?
Blueface is from Midtown as well. He’s from the whole World On Wheels Area too so it wasn’t hard for us…
Why’s Almighty coming for him saying he’s from Six Flags?
Aye man — I seen ya’ll interview. I seen it because he posted it. That’s something that has to do with them really, I don’t know their situation. We all worked together, but that’s their separate situation.
How’d you learn how to deejay?
[whistles] Man, just really practicing. Putting in the work. I had somebody show me the basics, then I took it upon myself to perfect the craft.
What’s the biggest piece of advice Blueface gave you?
After he signed his deal, we kind of went our separate ways. We’re still cool and connected but as far as musically, we went different ways. When we used to talk a lot, the most he said was giving me advice on how to touch the fans. At one point, I’d drop him off to his house a couple of times and we’d just talk about how to touch the fans in the best way. Do something different than what other LA people are doing.
Pulling up to the schools is not something new he started, but he brought something new to it. Standing on top of his Benz right in front of the school with no shirt on, shit like that. He brought something different to it. We were just on tour in Kansas, he’s giving me advice like “I see you doing your shit bro, going up. You’re doing it the right way, keep going.” He just be giving me talks.
I saw your post saying “this shit didn’t happen overnight.” Can you talk about the grind and how far you’ve come?
Definitely it doesn’t. I’ve done it all man. I’ve been in talent shows where it’s 30 people and I’m #28. I’ve tried to perform, people have told me no. I’ve been through a lot of disappointments from going to school and people clowning me over my music — them same people right now trying to do music are asking me to listen to their songs. It really didn’t happen overnight, I’ve definitely grinded and put the work in. When I’m hella cocky about what’s going on with my life, at this point I deserve it. Because I’ve been through the disappointments, ups and downs, and feeling disappointed in myself based off of what other people say about me. Now, I’m so confident in myself I don’t even care.
“In These Streets” is going crazy. Bring us back to that studio session.
“In These Streets” was the start of me saying “alright, I need to get back on my LA street shit.” When I did the “Come And Find Me song” and dropped the EP after that, the streets were fucking with it. Then I went to making real music. My musicality was further than that, so I started trying to show my versatility and I see LA wasn’t catching to it. I’m like “you know what, I need to hop back on my LA street shit.” That’s the first song I did to go back in that lane. I dropped it, the shit just skyrocketed. It’s no feature on there either. Nobody can be like “oh you did these numbers because of somebody else.” No, this is me.
Video’s lit too. What was the best memory from the shoot?
Definitely. Man that whole night was lit, I ain’t even gon’ lie to you.
Your mom just rolled her eyes, what happened?
That whole night, she was trying to go. I was like “oh no, you can’t go. Nuh uh.” That night really tested my star power. I literally planned the video shoot the night before, posted up like “I need all my females 18+ come through.” I packed the thing out with females. Even after the video shoot was over, more females kept showing up. When you can bring people out to be a part of something you’re doing and they want to be a part of it, it lets you know “alright, you got a fanbase growing.”
What is it you want fans to get from your story?
Really not to give up and don’t doubt yourself. There’s been many times I’ve doubted myself, many times I’ve not believed in myself fully. I know if I would’ve believed in myself fully, I prolly could’ve got better way earlier. Just be confident in what you got, don’t doubt yourself. You’re gon’ believe in what you got, but it’s your job to make other people believe in you too. From my story, never give up and believe in yourself from the jump.
What are some goals yourself as an artist at this point of your career?
To be honest, just to get an established fan base. It’s a difference between getting people to stream your song and getting 5,000 people to come out and pay for a concert ticket to see you perform. At this point, the goal is to get an established fanbase who will buy a ticket and buy a shirt.
What can we expect music wise?
Right now, you can really expect party shit. In between me dropping party shit, I might drop a couple slow ones for the females just to show what I can do. For the most part, you’re going to hear uptempo music. I see that’s what catching so I need to keep going.
Do you have a project coming?
Nah, I’m not even going to speak on that. Right now we’re sorting these deals out and keep recording music.
How important is social media for your career?
Social media’s definitely important. I hear artists all the time come up to me and tell me they do music. I tell them “take Instagram down,” they’re like “well I’m not even a social media person.” You have to, because it’s not like back in the day when internet didn’t exist. People were selling music out of stores on actual CDs, bootleg CDs. Now people don’t even listen to CDs, everything is internet-based. If music and streams are internet-based, you have to be a part of the internet.
Who’s your favorite person to follow on IG?
I don’t follow him, but my favorite person when I do see his videos is Will Smith. His IG is so lit. I see his posts on the Explore page all the time, shit’s fire.
What’s a normal day in the life? Walk us through.
Wake up, gotta check the notifications on the phone. See what’s going on.
That’s the first thing you do?
Soon as you wake up, you pat for the phone. Where’s the phone? [pats for phone] If you say you get up and just look around — no you pat for the phone. See where it’s at. A normal day if I have literally nothing to do, it’s me going to the studio to record music. That’s something to do at that point. If I’m not doing any interviews, if I’m not taking a meeting, doing a performance, doing an appearance or doing something that’s bettering my career, I’m just in the studio trying to record music. When you have an empty schedule, that’s time to do something.
3 things you need in the studio?
A large Sprite from McDonald’s, with a lot of ice.
Listen when you buy the Sprite from the store, it doesn’t shock you. But the McDonald’s Sprite shocks you. Oh, and a large pizza from Pizza Hut. I’m sold after that.
You need one more thing though.
Aw man. I got Sprite, got the pizza, probably candy. I don’t even eat candy like that no more. I used to eat a lot of candy but I don’t even buy candy. Sour Punch Straws are favorite. Not Sour Patch, those are boof. All the old people when you tell them to get you sour candy, they come back with what? Sour Patch. I can’t.
What would you be doing if you weren’t doing music?
Trying to make some money. Some type of hustle, whether it’s a 9 to 5 or whatever. Trying to get to a bag. I see how good the music is taking off so I don’t even want to jeopardize my chances of trying to go make some money however. If I wasn’t doing music, I’d be trying to play basketball I guess, because I’m so tall.
What’s the best encounter you had with a fan?
I can say the funniest encounter. I was in traffic one time and someone was staring at me, I kept staring at them back. I’m thinking they just staring. I be having to remember you put yourself on a public platform for everyone to know you, so this person probably isn’t trying to start no problems. This person just sees and notices you, like is that really him?
Who’s in your Top 5?
I like Travis Scott definitely, his creativity. He’s super creative, I just watched his documentary on Netflix. I like Tory Lanez too, he’s creative on a level. He was doing something where he went on Instagram live, set up his phone and with the fans recorded a song from scratch. Showing his recording process, that was super dope. Tupac is always going to be a legend. Death Row is always going to be legendary. Michael Jackson is creative, really just a lot of the legends. Chris Brown is a legend. I like Chris Brown definitely. I’m about to drop a song, me and my homie made the beat and sampled it from Chris Brown.
What advice do you have for an aspiring Prince of LA?
Really just move strategically. You should do what’s working for you. I’ve tried a whole bunch of different methods, a whole bunch of different everything on this whole journey. When I dropped “In These Streets,” I really started seeing what worked for me. Everything from how to promote a song to make it do numbers to how the song is put out, just everything. Try a bunch of different stuff and the moment something works for you — even if it’s not your best thing you like personally — just keep doing it.
Is there anything else you want to let us know?
Yes definitely, deal about to be finalized so look for that big announcement soon. Shout out to all of the fans who really support me. I just lost a month’s worth of music last night on a hard drive, it’s gone. But I started the first song last night and I’m about to have 40 songs in the next two weeks. It is what it is.
I’m so sorry, that’s the worst.
I’m not even trippin’. All I got is the mp3 from the Chris Brown song I sampled, so that’s probably a sign that’s the only song left. I have snippets of other songs, but they’re not mixed. They can’t get mixed obviously because sessions are gone, so that’s the only song actually done. Shout out to fans. Shout out to Shirley, I appreciate you. We going up. Shout out Young California, let’s get it.