Inside Lil Wayne’s Young Money Radio With Apple Music’s Larry Jackson and Manager Mack Maine

June 12, 2020

Read the full interview on Variety.com!

If one person has been central to popularizing the concept of artist-hosted radio it’s Apple Music’s global creative director Larry Jackson. Among his credits since joining the tech giant in 2014: Nicki Minaj’s Queen Radio, Virgil Abloh’s Televised Radio, Kendall Jenner’s ZaZa World Radio, and most recently, Lil Wayne’s Young Money Radio, which has been lauded for its hard-hitting conversations with the likes of Dr. Dre, Killer Mike and Dr. Anthony Fauci of the White House Coronavirus Task Force. It airs every Friday afternoon at 4pm PST.

“We’re No. 1 in hip-hop,” Jackson boasts of Apple Music. “Artists like Wayne, Drake, Travis, Future, Post Malone, Kanye all do really well on the service.” To be sure: Drake’s “Scorpion” holds the biggest first-week streams tally of any album on Apple Music. In second place: Wayne’s “Carter V.” Adds Jackson: “It was a natural if I could work it out to get Wayne to deliver the show.”

With Wayne manager Mack Maine, who also serves as president of Young Money, Jackson worked it out so the rapper and his crew could fly out to Los Angeles weekly to tape the show in Apple Music’s Culver City studios. Then COVID-19 hit and those plans were thwarted. Instead, Jackson set Wayne up to broadcast from his home base in Miami.

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