Bobby Fishcale has officially joined the Roc Nation family. Hailing from Quincy, Florida, the Southern rapper arrives with his own unique sound equipped with relentless flows and endless metaphors. His music tells his real-life journey from trappin’ in the streets to now signing with Jay Z’s label, joining an endless roster of talented artists.
No newbie to the music industry, Bobby has been hustling since he could remember — doing whatever it took to survive while making his dreams come true. Raised under his father’s musical guidance, a young Fishscale grew up watching the lifestyle of a popular DJ and soon created lyrics of his own.
Fishscale describes himself as “a real trapper,” who’s name was inspired by the amount of coke he was pushing. Similar to Bobby Fischer who was a chess grandmaster, he used to play a lot of chess and rocked dreads. Fast forward to 2020, he announces his signing to Roc Nation exclusively on Flaunt. To hold fans over until his forthcoming album The Last Re-Up, he unleashes his documentary titled “The Bricks” highlighting the reality of the struggle and the grind in the come up.
Flaunt caught up with Bobby via FaceTime, who was located in Miami enjoying the vibrations. Read below as we discuss his upbringing, the new video for “No 9 To 5,” encounters with Hov, and more!
You released the “No 9 To 5” visual, what inspired this record?
I recorded that before Roc Nation. Things have been really good for me, that song was natural. “Trappin’ with no 9 to 5,” it just came out.
You say you got “trap in your blood,” what was the reality of coming up in the streets?
It’s real. It’s what you make It. If you stick to what you believe in, you can make something big out of it. If you can get caught up in the drugs, you can be a junkie out here. It’s really what you make It.
Being from Quincy, Florida, what was that like growing up?
Quincy’s different. That’s as close to a third world country you’re going to get. It’s really different. People are content with being there forever, I didn’t want to do that. I knew it was more to the world but you have to figure out how to get it. You have to take chances and make mistakes. I made a lot of mistakes, but it worked out.
What mistakes did you make?
Just being careless, selling weed and selling drugs too much. I knew a spot would be hot and I’d still be there. Driving with no license, all the careless stuff. Now I care about everything.
Who were you bumping growing up?
I was bumping Jay-Z, Gucci Mane, Nas, all that old stuff. I was bumping the people who’ve been in it for a minute. I don’t like one-hit wonders.
At what point did you realize you could do music for a living?
After I dropped my mixtapes, they were getting a good buzz with bad quality. I thought “dang if they like it with me recording at home, I know if I go to a real studio and put some money into it they’ll probably like me more.” When I started going to the real studio and spending money, that’s when I knew I had to take it seriously.
Did you have part-time jobs prior?
Nah, the only time I actually worked was when I got locked up and had to go to work for these programs. But I know how to make money being in the environment.
How long were you locked up?
The county jail, I was locked up on and off. Last time, I had about 8 months in the country but I ended up doing 6 months. The time before that, I did 13 months in prison. Before that, I did a year and a day. Before that, I did 18 months. Time before that was my first time getting in.
Biggest lesson behind being locked up?
You have to move strategically, everything has to be accounted for. A lot of times, I was moving reckless. I had someone who wanted weed over there, someone who wanted coke over there. I’d meet you over here with the weed and coke in the car. You don’t do that. You go directly where you’re going, get it out of the car, then move. Little stuff like that, getting caught up at the wrong places at the wrong time.
What did your debut project Big Fish do for your career?
It woke the streets up. Big Fish had “Hov Flow” and “Got It To” on it.” Me getting out of jail, I reintroduced myself to the streets. A lot of people didn’t know me, I’ve been seeing my brother hold it down while I was locked up. They were anticipating me getting out.
Talk about signing to Roc and how that came together.
Shout out to Fly, Dizzy, Matt, Omar. When they heard my music, they let Dizzy hear it. Dizzy let Roc Nation hear it and they called me out. I ended up signing the same day.
Did you have any encounters with Hov?
When we first walked in, we saw Hov. We saw him a couple times, he was moving through the office. I was nervous, like I didn’t want to do it. The last time we were going outside to take a break, man I had to say something to him. He was in the middle of a conversation talking to someone, I’m like “I don’t care if I’m being rude, I have to say something.” I said “excuse me Mr. Carter, how are you doing? I’m Bobby Fishscale.” He jumped out of the chair, stood up and shook my hand. I dapped him up, I think he was looking at my hair. [laughs]
What can we expect from your new album The Last Re-Up? Significance in title?
You can expect the growth, what I’m trying to mold everything into. It has a lot of meaning, I’m not trapping no more. The last time I re’d-up up was the last time I re’d-up. Now I’m about to tell y’all why it was the last time I re’d-up, it’ll be a whole lot of episodes. The next project will stem from this project, I’ll keep it going.
Shoutout toPeewee Longway, Gimboy, Tafia, our producers. The producers are like artists when it comes to me, because I’m real specific about my beats. I had to bring out the real artistic side.
You’re a father too, how old is your daughter?
What’s her favorite song?
It’s either “No 9 to 5,” Blue Cheese,” “Wrist Froze,” or all of them. She does little TikToks to them.
How would you describe your drip?
I try to keep It Florida, with the big Cubans. I try to stay up with the wave. I went with the 2-toned yellow and rose on my chain to be different. With fashion, I try to go all the way out. If I’m going to get the hat, I have to get the shirt. If I get the socks, I have to get the shoes. If I get the shoes, 9 times out of 10 I have to get the shades too. I’m heavy on the drip and sauce.
Anything you want to let us know?
Stay tuned because I have a lot of visuals, documentaries. A lot of real content,t you won’t have to worry about no fabrication. If you want real, I’ll give you real. If you look for fake, go somewhere else and come back to get real.