VÉRITÉ started quietly shaking up alt-pop back in 2014. As she sold out shows, built a rabid audience, and piled on hundreds of millions of streams and views, it was only a matter of time before the Brooklyn songwriter, executive producer, and performer made history.
She managed to do that last week as the first artist to auction master recordings rights in perpetuity by hosting an auction for her new single “by now” (premiered today exclusively on Flaunt) as a 1/1 NFT on Zora. A longtime fan made the winning bid, redeeming up to 100% of the artist share of master recording ownership and receiving 2 VIP tickets to all future VÉRITÉ headline performances, (excluding publishing and controlling rights of the master recording).
She has done the unprecedented in the NFT space and democratized the very concept of music ownership, independently, and on her own terms. The only thing that’s as impressive is the song itself. “by now” teeters between her haunting vocals and cinematic piano. It dips into darkness only for VÉRITÉ to pull hope out of an abyss of depression and disappointment. Her powerful delivery proves she’s triumphed, and she might just inspire you to do the same.
After making waves in crypto and music, anything is possible for VÉRITÉ—and we can’t wait to see what she does next.