On Saturday and Sunday, Ahead connected with style savvy consumers in the fashion forward Fairfax District to debut its ‘Ahead for All’ Capsule Collection via an immersive pop up shopping experience. Curated by coveted streetwear designers.
Distortedd, Lauren Halsey, Coco + Breezy, Harun Intl and Young Lyxx, the collection combines Ahead’s unconventional approach to banking rooted in community, culture and inclusion, with each designer’s unique artistic style.
The capsule features an assortment of exclusive hoodies, tees and crewneck sweatshirts inspired by the brand’s signature indigo blue, jungle green and gold color palette. Pop up patrons had the opportunity to shop the collection before its digital drop, which will be available this summer, as well as participate in immersive experiences and surprise on-site giveaways including a chance to win limited edition BMX and Nike prize packages.
In support of its mission, Ahead committed to donate all purchase proceeds earned from its launch events and activities to support economic growth and inclusion in underserved communities throughout California via three influential youth organizations:
New digital banking platform, Ahead, is taking a proactive approach to bring resources and solutions to anyone who feels financially underserved. Rooted in the company’s mission to help all people create financially secure futures, the campaign, dubbed ‘Ahead for All,’ after the brand’s mantra, officially kicked off this weekend in Los Angeles with a mix of immersive and interactive experiences.