BLIZZYBOY LJ has been getting money far before he started rapping, a go-getter if there ever was one. Now, he’s here to bring that same energy into the music industry. Doing everything independently, the rising star brings nothing short of passion, authenticity, and that grittiness we all know and appreciate when it comes to hip-hop. Plus, his love for fashion speaks for itself.
Originally hailing from Connecticut but now based in sunny Los Angeles, BLIZZY used to make CDs and sell them in Hollywood to make some extra bread. When that didn’t work, he made the decision to attend school in Santa Barbara…where he discovered his love for creating music. Soon, he made the leap and migrated to LA to turn his dreams into a reality.
Fast forward to 2021, BLIZZYBOY returns with his newest freestyle “Changes,” a testament to the grind and his journey thus far from the streets to the studio. If there’s one thing you can take away from his music, it’s hope and motivation.
Flaunt caught up with BLIZZYBOY LJ in downtown Los Angeles to discuss his sound, his roots on the East Coast, how his former PR robbed him $60K, “DIOR WEATHER” being inspired by his trip to Miami, the independent grind, going to school in Santa Barbara, recording the “Changes” freestyle, love for fashion, forthcoming mixtape, and more!
How would you describe your sound?
Sometimes flashy, then sometimes serious. I’m trying to get back to being serious. I haven’t been serious for a while, so that’s probably why you‘re getting this side of me. I’ve been too caught up in the life of LA. I forgot who I was, because I’m originally from New York.
I thought you were from Connecticut?
Connecticut too, but I lived in New York more than I lived in Connecticut. Where I’m from is the hood. I came out here, I almost forgot about a lot.
A person’s day to day, you feel me? People have to go through their day to day struggles, you forget about that living out here because my struggles are not the same. I don’t go through what I used to, I forget people still live like that.
Is the music sustaining you financially?
Nah, it’s doing what it’s supposed to do. Not really enough though. I had a bad PR before, who was stealing money from me a year ago. She stole a big bag about $50K – $60K from me. I was suing her, then I fucked up.
What was she charging you for?
It was a lot of shit, but she really stole that bread from me. She was charging me for placements. A placement for a Spotify playlist should only be $1500, that’s the most. She’d charge me 6 bands. I thought it was real because I’m seeing Complex, I’m seeing all the things that it’d have been on. But I‘m seeing my song would only be on Complex for 10 minutes, then it’d go to another Complex thing, like their subpage. I’m like “what’s going on?” I didn’t really pay attention to it until I looked at all my money I spent, and I looked at where I was at.
I’m so sorry. You said you’ve been getting money since 16?
I’ve been getting money since I was 16. I’m just good with the internet. I even had a job when I was 16 so I’ve always been working.
What was it like growing up in Connecticut?
Growing up there, it’s just violence and basketball. I hooped my whole life, to stay out of trouble. Definitely wanted to be in the league at a point in time. I used to tell my mother all the time, “Just chill, I’ll make it to the NBA, buy you a crib.” But once I started being outside, I said forget basketball.
When did music take over?
For real, I’ve always loved music. I’ve always been making music. The first time I ever made a song, I was 7 years old. I was writing it, I gave it to my sister and ran away. I remember little shit like that. I’ve only been taking it seriously for about 1-2 years. Pretty much since I dropped “DIOR WEATHER.”
What were you on recording “DIOR WEATHER”?
I knew I was going to Miami, and staying at the Fontainebleau. I said “aight, I need to go to the Dior store.” Oh word: Dior, Dior weather. I’m going to Miami for the weather, but I’m about to have Dior on so we gon’ call it “DIOR WEATHER” While I was making the song and all that, that’s why I said “it’s hard to know if they fuck with you.”
Can you elaborate?
It’s hard to know if people fuck with you. I don’t be knowing if smiles are real anymore. That’s just the realness though, of life. You forget people will smile, and as soon as you walk away do a straight face. That’s how I grew up, so I don’t know why it’d be any different going into a business. That’s why I am the way I am.
What brought you to LA?
My father, I moved here with my dad. Slept on his couch for 3 months, then went to college in Santa Barbara. I went to UCSB for a year, and I dropped out.
Were you doing music then?
Not really. I dropped a song, but not really though. I lived in Isla Vista. How would I make music? [laughs] We were partying every day.
What were you going through recording “Changes”?
I was going through alot of changes in life. I was thinking in my mind, push the button and move forward.I think and dwell on yesterday too much. I need to be forward thinking and keep it pushing.
You have a line about Cartier shades, how important is fashion to you?
Fashion is very important to me, because I’ve never had anything growing up. That’s probably what mad people say, but for real I never had nothing. To never have nothing, and to be able to get and wear what I want is important to me.
Did you work part-time jobs?
Yeah, I had jobs all the way up into 2015. I worked at Jimmy John’s in Santa Barbara, and I.V. Deli Mart. That was 2015, the last time I ever had a job.
How’s the independent grind?
It’s expensive! And there’s so many people nagging you different ways. I just want to find someone who can say “this is what we doing, and this is what it costs to do it. Let’s go.” If someone told me that, I’d probably be one of the biggest artists.
What do you want to do?
I want my music to chart and be heard! I want to be a big artist. Whatever comes with being a big artist, that’s where I want to be.
What’s next for you?
My mixtape is coming January 2022.
Goals yourself as an artist at this point of your career?
Being who I am. Hopefully being who I am gets me somewhere.