When it comes to streetwear, no one is doing it as big as Culture Kings. Founded in Australia’s Gold Coast, the brand has since expanded into a worldwide phenomenon, showcasing what it truly means to be international. Priding themselves in their immersive shopping experiences both online and in retail stores across the United States, Australia, and New Zealand, Culture Kings serves as the perfect intersection between fashion, sports, music, art, and overall culture.
On Saturday, November 5th, Culture Kings opened their doors to their US flagship store inside Caesars Palace in Las Vegas. During business hours, mall visitors were able to enter the vast, two-story space, which features an entire wall of hats (measuring 75 feet), over 2,000 pieces of clothing, gamified activations, a recording studio for musicians, a Secret Room containing the most coveted items in streetwear, and exclusive capsule collections.
Simon Beard, CEO and Co-Founder of Culture Kings, states, “It has always been my vision to launch stores in the U.S., and there’s no better city than Las Vegas. The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience. I’m confident that this one-of-a-kind retail concept will drive growth in-store and online, and will accelerate our brand awareness in the U.S.”
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And if you’re into streetwear or clothing period, this is definitely your heaven. Sheen was privileged to be amongst the chosen few who got to attend the invite-only VIP grand opening party in the evening, after the store had closed its doors. Guests were welcomed with food from The Cheesecake Factory and Pizza Hut, and drinks from Moët Hennessy, Happy Dad, and Redbull.
But the hype doesn’t end there. Hours before the event, some music-lovers were lucky enough to catch A$AP Ferg in real life, as he shopped, took photos with fans, and admired the space. DJ E-Rock and DJ Drama were on the 1’s and 2’s.