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Tinder’s Ink Twice Launch Event Redefines Valentine’s Day Preparations with Piercings, Tattoos, and Cocktails

February 11, 2024

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Attendees Experience a Fusion of Self-Expression and Romance at Exclusive Los Angeles Event, Marking the Debut of Tinder’s Innovative Initiative to Cover Up Ex-Inspired Tattoos

As February dawns, romance permeates the air, marking the onset of Valentine’s Day. Emotions during this time can veer in contrasting directions. For the unattached, there may be a sense of trepidation, while those in relationships anticipate plans or scramble to craft romantic surprises for their partners.

However, amid the Valentine’s Day fervor, the specter of relationship dissolution looms. Adhering to the cardinal rule of avoiding tattoos dedicated to partners is paramount. Though one may be convinced of their eternal love, life’s capricious nature can swiftly alter circumstances. Moreover, remnants of past relationships inked on one’s skin could pose challenges in forging new romantic connections.

For those grappling with tattoo regret, a beacon of hope shines bright. Tinder, renowned as the preeminent dating app, has launched Ink Twice, a novel initiative aimed at concealing tattoos inspired by former flames, thus liberating individuals from lingering remorse. In essence, if the ink has outlasted the relationship, consider it a signal for a fresh start—one you may not have realized you needed.

The much-anticipated launch of Ink Twice unfolded on a picturesque Tuesday evening in Los Angeles, within the exclusive confines of Alium Tattoo Studio, nestled in Culver City. Attendees were greeted with an array of offerings including flash tattoos, piercings, bespoke cocktails, delectable hors d’oeuvres, and engaging activities tailored to ignite excitement about the possibilities of dating in the upcoming year.

Sheldon Bachan, Senior Brand Communications Manager, elucidated, “We understand the desire for a clean slate in the new year”. Our insights reveal that a significant portion of individuals harbor anxiety about embarking on new relationships when reminders of past loves are etched on their skin. Additionally, a substantial percentage express reluctance to date someone with ex-partner tattoos. As we enter the new year, seeking companionship and fun, a fresh start becomes imperative. “This drove our decision to introduce Ink Twice“.

As attendees crossed the threshold into the venue, they were immediately enveloped by a vibrant ambiance, marked by a palpable sense of excitement and creativity. The studio buzzed with activity as guests mingled and explored the offerings. Positioned strategically to the right, a professional photographer stood ready to capture the essence of each individual, expertly pairing their aura with a corresponding color—a personalized touch that added an extra layer of intrigue to the event.

Meanwhile, to the left, the Love Weld booth commanded attention with its striking display of a welding bracelet station. Here, attendees were invited to experience the craftsmanship firsthand, as they selected and personalized their own bracelets—an exquisite symbol of enduring love and connection. Crafted to withstand the test of time, these bracelets served not only as stylish accessories but also as poignant reminders of the bonds shared between loved ones.

Together, these elements formed the cornerstone of an unforgettable experience, where guests were not only immersed in the excitement of the event but also offered meaningful opportunities for self-expression and connection.

Adjacent to the piercing area, a charming swing adorned with the Tinder Ink Twice logo served as a focal point. Embracing the Valentine’s Day theme, the venue was awash in pink branding, serving as a gentle reminder of the importance of self-love. The bar menu boasted a selection of signature cocktails, including Green Flags and Hearts On Fire, accompanied by both vegan and non-vegan appetizers.

The tattoo station offered an array of flash designs ranging from hearts to moons to lightning bolts, with an additional feature of an artist rendering personalized tattoos directly onto the wall, creating an engaging spectacle in real time.

It comes as no surprise that Tinder experiences a surge in user activity during this romantic season, and the launch of Ink Twice is poised to capitalize on this momentum. Following the success of the Los Angeles event, plans are underway to bring this exciting initiative to three other prominent cities: New York, Austin, and Miami.

The generosity of Tinder extended beyond the event itself, with complimentary food, beverages, piercings, tattoos, and jewelry enhancing the overall experience. Additionally, attendees were provided with Uber codes to ensure safe transportation to and from the venue—a thoughtful gesture that further underscored Tinder’s commitment to attendee satisfaction.

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