Read the full interview on Variety.com! Roddy Ricch went from zero Grammy nominations to three literally overnight. The Compton-born, Atlanta-raised rapper was recognized for his blend of melody and hip-hop, riding a lane of trap rap that’s taken over the streets and beyond. After his…
CONRADFRMDAAVE has one of the hottest songs on the West Coast right now. “Vintage & Adventurous” hails over 7.6 views on Youtube off an audio video alone, but its success comes from directly from the streets of Los Angeles where he was bred. Hailing…
Read the full interview on Revolt.com! “Mustard on the beat hoe!” Hearing this phrase is a sure indicator that the song that started playing is going to be a banger. The West Coast DJ, producer, and label owner — whose real name is Dijon McFarlane — has…
Read the full interview on Variety.com! Nipsey Hussle’s legacy will live on in apparel. Today (Sept. 5), Puma unleashed the highly-anticipated Marathon Clothing collection, which features 19 unique pieces and is giving 100% of net proceeds to the Neighborhood ‘Nip’ Foundation. Well-respected for his…
Read the full interview on Okayplayer.com! Nipsey Hussle’s death came as a complete shock for not only Los Angeles but fans all across the world. We talked to Mike & Keys about the legendary rapper’s come-up and the legacy he lives behind. Money Mike and J-Keys are…
Read the full interview on AllHipHop.com! Bno is representing the streets of Watts where he has overcome plenty of adversity to pursue his rap career.When you think of LA, you think of Nipsey, YG, Snoop Dogg, Ice Cube… the list goes on. When you…
Read the full interview on Revolt.com! E-40 needs no introduction. At this point of his career, interviews are merely a favor to whoever’s asking. Although there lies a slew of nicknames to accurately describe the West Coast spitter — 40 Water, Uncle Earl, Charlie Hustle,…
Read the full interview on LAWeekly.com! AD was born and raised in Compton. Aside from being a phenomenal rapper with a huge personality, real name Armand Douglas has seen the worst of the worst in his neighborhood. At age 18, he witnessed his friend…
Read the full interview on LAWeekly.com! On Thursday, Adidas partnered with Shoe Palace to host an exclusive #TLKS session featuring Dom Kennedy and his two OPM artists, Jay 305 and NikoG4. Through word of mouth via social media, only a select handful of fans were lucky enough to attend…
Read the full interview on YoungCalifornia.com! Compton Av is everything his name embodies: a rapper who grew up on Compton Ave. Exploding onto the West Coast with bangers “Run Me My Money” and “Money Dance,” songs guaranteed to turn the function all the way up,…