Signed to superproducer Tay Keith’s Drumatized label, Clay “Krucial” Perry is about to take over the rap game. His music sees him continuing to overcome the obstacles of his personal life while maintaining optimism. With a lively persona matched with his keen way of storytelling his turmoil and anxiety, Krucial brings a sense of harmony to downhearted music.
Now, he premieres his new record titled “Watch Me,” exclusively on Flaunt. Produced by fellow Drumatized labelmate Banbwoi, the track sees him self-reflecting, coming face-to-face with his own obstacles he’s battled throughout life.
“Watch Me” is an illusive intro to the next chapter of Clay’s life. Speaking on the record, he states, “The ups, the downs, the people telling me what to and not to do, what they feel isn’t possible… I’m here to say ‘Watch Me’!”
In the Ben Sherrill-directed video, you find Clay spiraling down a roller-coaster path citing cryptic lyrics like “tryna talk to me, I’m gone, I cannot speak.” Starting off as a music engineer to some of rap’s favorite artists such as – NBA Youngboy, Yo Gotti, Rico Nasty, Yella Beezy — Clay transitioned into artistry through his alter-ego, Krucial. Having recorded some of the largest hits this decade like, “Look Alive” by Blockboy JB and Drake, Clay has become a humble Platinum recording engineer. Clay continues to use his musical ear to take over music from both sides of the field.