Nimic is in her own lane, in all aspects of her life. Growing up in Minnesota and coming from humble beginnings, the singer/rapper treats music as more than her therapy, it’s all she has. What audiences may gravitate toward most aside from the realness is her sound: a melodic, trap-infused fusion of hip-hop, R&B, and pop — with that Nimic swag that remains unmatched. Read more…
Now, she celebrates a new deal as one of the many talented artists signed to Def Jam’s Undisputed roster.
For those who don’t know, who is Nimic?
Nimic’s me. Before the system and the world puts a label on me, it’s my label. It’s me. It’s who I refer to myself as. It’s a whole lot of my personality. It’s just different.
You’re from Twin Cities, how does that play into your life and career?
Any time people talk about Minnesota, they say it’s an introverted state. Being secluded from a lot of shit helped me find myself. Spent a lot of time by myself. My family used to move a lot, so I ain’t really have friends. I was just me. Everything goes so fast down there and it’s cold as fuck, so everybody be in the crib. It really gave me lot of time to think, get in tune with myself. Have a lot of ways of shedding my old self. I shed a lot of shells to become who I am today.
Talk about getting the co-sign from the mayor. That’s lit!
It was even more lit because the mayor is lit. For one, he’s a very open mayor. He’s just an intriguing guy. Super for the city, that’s one thing I really admire about him. He really sat there and asked me my take on the city, what I feel could be better, what he could do. That meant a lot to me for him to even care that much. That my first ever talking to someone like that.
How important is it to come to LA as an up and coming artist?
It’s crazy. It always feels like a second home because I was born in LA. I moved to Minnesota when I was 2. Tarzana was the area I was born in. It always had a weird impact in my life. Even growing up in Minnesota, I didn’t really spend that much time in Cali. They always told me my swag different, that I dressed like I was from there. I do like the urban style.
At what point did you realize this music thing was forreal?
I’ve been doing music since a kid. My dad was my first manager, I had started a group with my little brother. My dad was like the fucking Joe Jackson of the family. Had us doing all these crazy shows and festivals when we were 9, 10, 11. I ended up branching off when I was 12 because my brother didn’t wanna rap no more. I was going through a lot of shit but it always came back to music. I just sat my ass down and got to it.
You just dropped “AWLORN Gang.” Can you explain the record?
It basically describes my different personalities. They gonna get every aspect of me in it: little pieces of my life, little pieces of my personalities, little pieces about my family, shit I went through. AWLORN stands for A Whole Lot Of Revenue Now. I decided to name it my album because it’s also my movement going on.
What is it you want fans to get from your story?
I want them to get motivated. Don’t let people put labels on you, that’s how I honestly feel.
What is your take on the music industry?
If you ask anybody that really knows me, I don’t really listen to music like that. I don’t watch TV, none of that. I read, that’s me. But I read motivational books, the shit that makes you get out of bed everyday. I just read some shit by Sarah White, but it was mostly pictures in there so I was like fuck that. I like shit that talks about manifestation, that’s my vibe.
How has music been a form of “Therapy” for you?
It’s more than just a therapy. It’s actually crazy, it’s everything. I literally feel like I am music. I don’t do nothing if it ain’t music-related. Since a kid, I’ve been doing music, so that’s all I know. I was good at school, I just wasn’t best behaved. [laughs] But I was good as school. Smart, getting A’s. Eventually, music was just that one. It’s just my calling.
3 things you need in the studio?
A Backwood, some water, and my producer.
What would you be doing if you weren’t doing music?
Finding a way to do some music. If I had to think of something… it would probably still be something about music. I would probably produce.
Who’s in your Top 5?
Chris Brown. Bruno Mars. I like that new guy Khalid. Not really new, but fairly new. I like Billie Eilish. She’s super heard. I really like Jessie J, but I haven’t heard her in a long time. That’s another secret favorite artist.
Chris Brown all day.
What’s the best encounter you’ve had with a fan?
3 days after I got signed, we was in NY. We was walking, we had went to Forever 21 or some shit. I had looked around because it was raining, I was looking for my manager and here comes this little girl like “Omg! Dead ass yo, I was just listening to ‘AWLORN Gang.’” I was just like “what the fuck.” I just hugged her. I didn’t wanna let her go. It was the craziest feeling ever. I was like “man, I love this.” Still even talking about right now, that shit’s so shocking. Of all the places I could have been in NY one person who heard that shit just happened to be right there. That was the craziest shit.
What does it mean to you to perform at The Basement here today in LA?
Actually, I didn’t know until I walked in. I was like “holy fuck, this vibe is dope as shit.” The stage hard, the speakers loud, it’s a real good vibe down there. All we need to do is make this bitch a smoking room and we in this bitch all night.